My comments were featured in Startup Nation’s “Common Sense Marketing Tips” Series. Mine were the first three of 86 Common Sense Marketing Tips for Startups.

My comments were:

1. Be engaging and responsive – whether in person, on the phone or through social media, enable customers and fans to talk about you by talking to them.

2. Use video! – Explain your product or service, how it works, why it’s useful. You can illustrate elements text just can’t convey.

3. Show proof – Even if you have to give it away a time or two, get some information that proves it works and is worth it!